ETRADE had vendors all over the country creating various forms needed by their customers to open accounts and transact business. The problem was that the forms looked different and were laid out inconsistently every time. They needed a uniform look and a local depository for all of their forms. MediaWorks standardized all of their forms to look the same and have similar layouts. The success of this campaign led to many other ETRADE projects for MediaWorks, including the signage for all ETRADE banks, designs for ETRADE credit cards and checks and a new welcome kit.