Chaindrugstore.net is an online service linking pharmacies together. They needed a new identity to help them get the attention of their target market, pharmacies. MediaWorks first step was to create a style guide to work from. Then MediaWorks revised their identity in new packaging for their introduction kit. Rather than passing out a plain brochure at meetings, they would now distribute a pillbox with candy pills and the company’s information inside. They started getting significantly more attention in their market.